Supporting New Product Launches With Social Media Communication and Online Advertising: Sales Volume and Profit Implications
نویسندگان
چکیده
منابع مشابه
Online sales: profit without question.
OBJECTIVES To examine the ease with which underage smokers can purchase cigarettes online using money orders and to evaluate the effectiveness of internet filtering programs in blocking access to internet cigarette vendors (ICVs). DESIGN Four young people purchased 32 money orders using 32 different names to buy one carton of cigarettes for each named individual. Each money order was subseque...
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BACKGROUND Illicit or rogue Internet pharmacies are a recognized global public health threat that have been identified as utilizing various forms of online marketing and promotion, including social media. OBJECTIVE To assess the accessibility of creating illicit no prescription direct-to-consumer advertising (DTCA) online pharmacy social media marketing (eDTCA2.0) and evaluate its potential g...
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Motivated by the growing importance of social media, this paper examines the relationship between new media, old media, and sales, in the context of the music industry. In particular, we study the interplay between blog buzz, radio play and music sales, at both the album and song levels of analysis. We employ the Panel Vector Auto-regression (PVAR) methodology, an extension of vector auto-regre...
متن کاملOnline biological research product information and sales.
The number of Web sites designed to serve scientists seems to have increased exponentially in recent years. A variety of Web sites currently exist to help researchers with every step of the experimental process. These sites help researchers to find protocols for their experiments (e.g., NWFSC Molecular Biology Protocols, http:// research.nwfsc.noaa.gov/protocols.html) and to analyze their data ...
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ژورنال
عنوان ژورنال: Journal of Product Innovation Management
سال: 2018
ISSN: 0737-6782
DOI: 10.1111/jpim.12475